INTERNET/ONLINE MARKETING TRAINING

      

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

ADVANTAGE:

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Benefits:

This class provides all you need to know to successfully endorse your small company or business online.

It teaches widespread and complete web marketing modules designed to produce as many capable sales leads as achievable for the least economic expenditure through targeted PPC campaigns and by improving website visibility in the organic search engine results (SERPS). You'll be trained the facts and mythology of website promotion, PPC (pay per click marketing) and SEO (search engine optimisation) so that you can select the best online marketing approach suitable to your company's budget and business goal.

Career Prospects
Successful applicants may use this qualification to work towards applying for positions such as:
Online Marketing Professional
Online Advertising
Search Engine Optimiser
Media Marketing Officer
Online Media Manager
Web Copywriter
Web Content Manager
Web Designer
Website Traffic Manager
Affiliate Marketer