INTERNET/ONLINE MARKETING TRAINING COURSE MODULE

      

Phase – I [Web & Search Engines]

* Introduction – Internet Marketing / SEM
* Need of Search Engines and IM (internet marketing)
* How Search Engine Works?
* Development of our own Search Engine
* Caching, Crawling & Indexing
* Search Engine History
* Hack with Google (Google Commands)
* Creating our own web site/Portal
* Domain Name Registration
* Web Hosting & SEO
* Working of Robots
* How does .htaccess works?
* HTTP Headers
* Real Time & Automated Visitors
* Google Algorithms
* Google Updates
* Google Terms
* Let’s make our browser Search Engine Informative

Phase – II [Analysis & Optimization]

* Analysis (Website & Competitor)
* Keyword Analysis & Research
* How to make a SEO Plan?
* Content Optimization
* Search Engine Optimization
* On-Page Optimization
* Off-Page Optimization
* Social Media Optimization
* White Hat/Grey Hat/Black Hat

Phase – III [Google Tools]

* Google Analytics
* Google Web Master Central
* SEO Tools

Phase – IV [Google Adwords- PPC]

* Introduction to Search Engine Marketing & Google Adwords
* Basics of PPC Advertising
--- Google Ad words Terminology
--- Google Ad words Features
--- Google Ad words Benefits
* Account Setup
* Ad Creation
* Defining Bidding Strategies
* Tracking Ad Performance
* Google Desktop Adwords Editor

Phase – V [Core Internet/Online Marketing]

*  Direct Marketing, Interactive Marketing, Online Marketing : The Difference
* ABC of Online Marketing & Other Marketing Strategies
* 10’Cs of Marketing
* How to plan an On-line Marketing Campaign : Media Planer Overview
* Internet Marketing Basics
* Web Analytics
--- Analytic Mind thinks?
--- How to track Campaigns?
--- Campaign Tracking Tools
--- Google Analytics
* E-Mail Marketing
--- Campaign Planning
--- Identify E-Mail IDs for your e-mail marketing campaigns
--- Tools help in Identifying E-Mail ids
--- How to Collect E-mails in legal way?
--- Campaign to collect E-Mail
--- E-Mail Marketing for Customer Acquisition , Retention & Tracking
--- Legalities behind E-Mail Marketing
* Online Advertising
--- Online Media Research & Planning
--- Role of Media Planner
*  Viral Marketing
--- Multi Channel Marketing
--- Design & Creativity Impact on Viral Marketing
--- How to design viral?
* Affiliate Marketing
* How to write Content?
* Press Release Distribution
* Public Comment Sites
* News Letters Distribution
* Social Media Marketing
--- Social Book Marking
--- Digging & Furling